My Design Philosophy

Clarity. Consistency. Confidence.


Three words, three ‘C’s’, three simple steps to designing a visual identity that will stand out – and stand the test of time.


The approach I take is deliberately logical and deeply personal. Because I believe effective communication starts with you and your audience. So I’ll get to know your business and your customers, helping you to gain clarity over your messaging and your market.


With a better understanding of your unique proposition, we can start getting creative. Translating your core values into visuals with impact. That repeatedly, consistently connect with your target audience and support your strategic objectives. 


From complete rebrands to style guides, logo tweaks to presentation templates, I’ll develop bespoke design deliverables that drive brand recognition and loyalty – helping you to communicate with confidence across channels.


What can I do?

  • Full visual identity rebrands

  • Style guidelines

  • Logos, icons, marks & symbols

  • Website concept & page design

  • Graphic assets and image library creation

  • Social media templates

  • Stationery design

  • Presentation packs

Get a head start by reading my Three Step Framework to transforming your visual identity. Or just get in touch to find out how I can help.

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© 2020 Kim Youdan . Y O U D A N  d e s i g n