The Chiropractic Clinic 

Logo & Stationary Design 

The design of The Chiropractic Clinic logo has be inspired by the team who work within the business.


As a group of women it has been important to touch on the care that is given throughout all aspects of the business. The brand is communicated through the people, from the warm reception welcome to the chiropractic diagnosis and massage treatments. As part of the visual identity of the business, the logo reflects these attributes of care and professionalism. 


The Chiropractic Clinic has a strong sense of community and service to that community. This important part of the business is represented with the shapes grouped together and displayed as one spinal element.


The rounded shapes represent the soft approach, whilst the strong font and inclusion of spinal shapes ensures the medical profession is also acknowledged in the design.


The balance of elements communicates the business values of professionalism and care.


"Kim came highly recommended to our clinic through a patient as we were looking at re-branding our tired stationary and non existent logo. We had a few general ideas but no direction.


Kim simplified everything for us, visited us regularly to get a feel for our clinic and brand vision. 


Communication was fantastic, she was never pushy and always willing to mould ideas and welcome feedback. We were all thrilled with the outcome of her work and have had lots of compliments on our new branding. We are looking to work with Kim again in the future for our external signage.


Thank you Kim!"

  • Grey Instagram Icon Youdan Design
  • Grey LinkedIn Icon

© 2020 Kim Youdan . Y O U D A N  d e s i g n