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© 2018 Kim Youdan . Y O U D A N  d e s i g n

Adventure Pass

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Visual Content Creation 

Adventure Pass was consistent with their outreach but visual continuity was needed to start creating a recognisable brand and build a library of content aligned with their purpose.

 

The job for YOUDAN design was to consolidate existing branding and written content, clarify visual language and develop a system of creating high volume visual content that spoke to the right people.

Communicating with the Adventure Pass audience of two different demographics was an element which needed addressing in a delicate way.

The relationship between corporates, work life balance and the education of outdoor living for children in the UK, is the basis of the Adventure Pass ethos.