Visual Content Creation
Adventure Pass was consistent with their outreach but visual continuity was needed to start creating a recognisable brand and build a library of content aligned with their purpose.
The job for YOUDAN design was to consolidate existing branding and written content, clarify visual language and develop a system of creating high volume visual content that spoke to the right people.
Communicating with the Adventure Pass audience of two different demographics was an element which needed addressing in a delicate way.
The relationship between corporates, work life balance and the education of outdoor living for children in the UK, is the basis of the Adventure Pass ethos.